Entries by Fernando Labastida

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Smart tech best practices: why marketing and support need to be joined at the hip

What Las Vegas hotel would you rather stay at? The Venetian or the Rio? Most people would say the Venetian. But business book author MJ Demarco would argue vehemently with you. In his book “The Millionaire Fastlane,” a book he wrote in 2011, he relates his experience staying at both hotels. The Rio is an […]

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Why Service Is The New Marketing for IoT Manufacturers

Today more than at any other time in modern history, service is actually really really important. It used to be that companies would claim that “service is our middle name.” But the reality was that their service was always lacking. But today there’s nowhere to hide. There’s nowhere for a shoddy product, bad experience on […]